[SPR26] Inside The Playbook: A Workshop on Understanding NIL

INSIDE THE PLAYBOOK: A WORKSHOP ON UNDERSTANDING NIL

Presenter:

Jay Love currently works in Marketing at Athletes First, the number one sports and marketing agency in football. He is a Boston College alum,  class of 2023, where he was a student athlete.

Participants will walk away with: 

• A clear understanding of what NIL is (and what it is not)
• How NIL opportunities are structured and where they come from
• What fair compensation looks like and how to evaluate offers
• Common red flags in contracts and partnerships
• How branding and social media impact an athlete's value
• Steps families can take today to prepare for future opportunities 
• Guidance on personal brand on and off the field

It is strongly recommended to purchase The Playbook, to guide your learning for this course:

https://inthenowsports.com/product/the-playbook/